TikTok in-feed ads averaged $1.02 per click across industries in 2026—about one-third the cost of Google Search ads. CPC ranged from $0.74 in beauty to $1.92 in legal, with TikTok remaining more affordable than both Facebook and Instagram.
Browsing: Statistics
TikTok Live’s Chat category averaged over 2.2 million concurrent viewers in Q1 2025, with peak viewership surpassing 4 million, according to Streams Charts’ analysis of TikTokStats.com data.
TikTok Shop’s average order value in the US ranges from $35 to $59 per purchase, significantly lower than Etsy’s $121 average and Meta’s $100 checkout value. This smaller basket size reflects TikTok Shop’s strategy of driving frequent, low-cost impulse purchases.
TikTok recorded an average session duration of 10.85 minutes in 2025, outpacing all major social media platforms. Users open the…
Educational content on TikTok achieved a 9.5% engagement rate in 2026, outperforming the platform average by 134%. With #LearnOnTikTok accumulating…
TikTok creators generated $4.1 billion in 2024, yet 62% experience burnout according to the latest Creators 4 Mental Health study.…
TikTok creator analytics adoption reached 67% among active creators in January 2026, marking a 23% increase from the previous year.…
gram’s launch. TikTok Creator Fund Earnings Key Statistics TikTok creators earn $0.40 to $1.00 per 1,000 views under the Creator…
Accounts posting 2 to 5 times per week on TikTok experienced up to 17% more views per post in 2025,…
TikTok duet and stitch features generated 19% of all platform videos in 2025, driving 20% more interactions than standard posts.…