Discover the ideal TikTok Live length for brands and explore the platform’s massive engagement, with the Chats category reaching 4.8 billion watch hours in Q1 2025.
Browsing: Statistics
Sponsored TikTok posts earned brands an average payout of $2,741 in 2022, while the former Creator Fund paid just $0.02–$0.04 per 1,000 views before ending in 2023.
TikTok’s Creator Rewards Program can pay eligible creators significantly more than the retired Creator Fund. Learn the latest estimated earnings per 1,000 qualified views and how creator payouts have changed.
Beauty products achieve the highest TikTok Shop conversion rates in 2026, outperforming fashion and home goods. Explore the latest benchmark data and category-specific shopping trends.
A strong TikTok Shop product tag click-through rate ranges from 2.0% to 3.5% for organic content, with top-performing nano creators exceeding 4.0%. Explore the latest benchmarks and what drives higher Shop conversions.
TikTok Shop’s cart abandonment rate exceeds 80%, above the 70.22% global ecommerce average, with mobile checkout and social-referred traffic driving some of the highest abandonment rates in online retail.
TikTok’s average ad click-through rate is 0.84%, but performance varies dramatically by format. TopView ads deliver 12%–16% CTR, while standard In-Feed videos average 1%–3%, according to 2025–2026 industry data.
TikTok ad click-through rates vary widely by format, with TopView ads achieving 12%–16% CTR compared to 1%–3% for In-Feed videos. Overall, TikTok’s blended CTR stands at 0.84%, highlighting the impact of ad placement on performance.
TikTok Live shopping achieved a 7.8% conversion rate in 2026—3.7× higher than feed ads at 2.1%—while Live’s share of U.S. TikTok Shop GMV grew from 14% in 2024 to 26%, according to Dashboardly.
Learn how many TikTok Live viewers actually send gifts in 2026. Creator platform data shows that 1.5% to 4% of unique viewers gift at least once per session.