Brand posts on TikTok averaged 248 shares in 2025, up 45% year over year, while comments dropped 24%, according to Socialinsider’s analysis of 70 million posts.
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TikTok posts that ask a question receive 26.19% more comments, according to Metricool’s 2026 study, while comparable data for pinned comments is not available.
TikTok accounts with 10,000–50,000 followers averaged 3.90% engagement by views in 2025, trailing the 4.40% achieved by accounts with fewer than 5,000 followers, according to Socialinsider.
Only 6.3% of TikTok videos were watched to the end in 2026, meaning 93.7% of views ended early, according to Metricool’s analysis of 2.3 million posts.
More than 240 million creators went LIVE on TikTok in 2025, with 150 million earning rewards, according to TikTok’s 2026 Global LIVE Fest recap. Explore the latest TikTok LIVE statistics and creator trends.
TikTok says creators now earn a combined $10 million daily from livestream virtual gifts. Learn what the figure reveals and why the platform still keeps gift-sending participation rates under wraps.
TikTok’s internal A/B testing showed Spark Ads achieved a 134% higher video completion rate and a 157% higher 6-second view-through rate than standard In-Feed Ads. The results come from TikTok’s 2022 Spark Ads test data published on its business blog.
TikTok LIVE reached a record 7,409,333 concurrent viewers on 18 January 2026, marking the highest peak ever tracked by Streams Charts for the platform. TikTok has not publicly disclosed a platform-wide LIVE retention rate, so no official figure is available.
Existing customers accounted for 81.3% of U.S. TikTok Shop sales in February 2024, up from 64% in November 2023, according to Earnest Analytics credit and debit card transaction data. The figures indicate that repeat buyers were responsible for the vast majority of TikTok Shop purchases during that period.
Home & Garden led TikTok ad conversion rates in 2025 at 2.42%, while Sports & Outdoors ranked lowest at 1.49%. Explore TikTok ad conversion benchmarks across ecommerce categories to compare campaign performance.