Learn how to use TikTok Promote in 2026, including its features, costs, goals, benefits, and how it compares with TikTok Ads.
Author: Maxime Dupré
TikTok says creators now earn a combined $10 million daily from livestream virtual gifts. Learn what the figure reveals and why the platform still keeps gift-sending participation rates under wraps.
Learn how to read TikTok analytics, find the metrics that matter, understand 2026 ranking signals, and turn performance data into better decisions.
TikTok’s internal A/B testing showed Spark Ads achieved a 134% higher video completion rate and a 157% higher 6-second view-through rate than standard In-Feed Ads. The results come from TikTok’s 2022 Spark Ads test data published on its business blog.
Learn how to send a gift on TikTok LIVE, check popular Gift prices, and understand how streamers convert Gifts into Diamonds and cash in 2026.
TikTok LIVE reached a record 7,409,333 concurrent viewers on 18 January 2026, marking the highest peak ever tracked by Streams Charts for the platform. TikTok has not publicly disclosed a platform-wide LIVE retention rate, so no official figure is available.
Existing customers accounted for 81.3% of U.S. TikTok Shop sales in February 2024, up from 64% in November 2023, according to Earnest Analytics credit and debit card transaction data. The figures indicate that repeat buyers were responsible for the vast majority of TikTok Shop purchases during that period.
Follow a seven-step TikTok affiliate guide for creators and sellers, covering TikTok Shop, Amazon Associates, networks, content, and commissions.
Home & Garden led TikTok ad conversion rates in 2025 at 2.42%, while Sports & Outdoors ranked lowest at 1.49%. Explore TikTok ad conversion benchmarks across ecommerce categories to compare campaign performance.
Learn how to join TikTok Creator Rewards, meet eligibility rules, apply, verify payments, understand payouts, and improve earnings from original videos.