TikTok posts that ask a question receive 26.19% more comments, according to Metricool’s 2026 study, while comparable data for pinned comments is not available.
Author: Maxime Dupré
TikTok accounts with 10,000–50,000 followers averaged 3.90% engagement by views in 2025, trailing the 4.40% achieved by accounts with fewer than 5,000 followers, according to Socialinsider.
Only 6.3% of TikTok videos were watched to the end in 2026, meaning 93.7% of views ended early, according to Metricool’s analysis of 2.3 million posts.
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